Luminous Group was an amalgamation of three existing sub-businesses that were aiming to bring their expertise under one parent umbrella and present themselves as a forward thinking brand.
Working from initial discussions with stakeholders, I researched into futurist style patterns. The main aim was to look at creating an environment within the website that had a sense of depth. This would mirror the VR element of the business, while creating a unique look.
I put together mood-boards on this style, merged with research and ideas on the future of web UI, as well as bringing in visions from movies to establish an overall visual tone. This would become the essence of the website.
The case studies of existing Luminous Group work was mainly going to be made up of visually interesting 3D renders, so the website needed to remain neutral enough showcase these without clashing, but not too basic that it added nothing around it.